Nike

In 1996 Nike signed a young golfer who had just turned pro Tiger Woods to a then-staggering contract: five years and $40 million. Tiger started with the Tour Accuracy TW golf ball. The Tour Accuracy golf ball was Nike Golf's first success with consumers, too, its sales driven in part by the famous commercial featuring Woods bouncing the ball off the face of an iron. They have now a well established range designed for all skill levels.