The Titleist brand started with a vision - and an x-ray. The Titleist success story began one Sunday in 1930, when Phil Young, a dedicated amateur golfer and owner of a precision moulded rubber company, missed a well-stroked putt in a match with his friend, who was head of the x-ray department at a local hospital. Convinced that the ball itself was at fault, Young and his opponent went to the hospital, x-rayed the golf ball in question and found that its core was, in fact, off-centre. With his discovery, Phil Young persuaded Fred Bommer, a fellow MIT graduate, rubber specialist and avid golfer, to head up the Acushnet Golf Division. They set out to develop the highest quality and best performing golf ball in the world; one that would be uniform and consistent in quality, ball after ball.