The Titleist brand started with a vision - and an x-ray. The Titleist success story began one Sunday in 1930, when Phil Young, a dedicated amateur golfer and owner of a precision moulded rubber company, missed a well-stroked putt in a match with his friend, who was head of the x-ray department at a local hospital. Convinced that the ball itself was at fault, Young and his opponent went to the hospital, x-rayed the golf ball in question and found that its core was, in fact, off-centre. With his discovery, Phil Young persuaded Fred Bommer, a fellow MIT graduate, rubber specialist and avid golfer, to head up the Acushnet Golf Division. They set out to develop the highest quality and best performing golf ball in the world; one that would be uniform and consistent in quality, ball after ball.
The Callaway founder Ely Callaway once said: “I’m not a good enough salesman to sell a mediocre product.” So he tasked his company with creating products that are “pleasingly different and demonstrably superior.” This philosophy led to a long list of balls that deliver a variety of combinations of distance, flight characteristics, spin and soft feel. These have helped golfers of all skill levels improve the quality of their games.
Srixon Golf Balls are manufactured by Sumitomo Rubber Industries (SRI) in Japan which began by manufacturing Slazenger and Dunlop balls for many decades. Srixon Golf now compete in all levels of the golf ball market. It was one of the first manufacturers to go big into low compression golf balls. The Srixon Soft Feel is now in its 10th generation while the Q-Star slots as a performance ball for the recreation player. In the premium market, Srixon has built a stable of major winners that include Vijay Singh, Laura Davies, Keegan Bradley, and Graeme McDowell to play its flagship ball, the Z-Star.
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. Counting him, there were three employees and they were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far. The same values singled out 30 years ago by Gary Adams are still revered and practiced today at TaylorMade Golf as they continue to deliver products that help players of all skill levels reach their potential. Since 1979 their mission has remained the same: Create the Best Performing Golf Products in the World.
In 1996 Nike signed a young golfer who had just turned pro Tiger Woods to a then-staggering contract: five years and $40 million. Tiger started with the Tour Accuracy TW golf ball. The Tour Accuracy golf ball was Nike Golf's first success with consumers, too, its sales driven in part by the famous commercial featuring Woods bouncing the ball off the face of an iron. They have now a well established range designed for all skill levels.